product photography

Brand Photography for your business or product

by Zelda de Hollander

Brand photography means creating an image library of professional images that represent your business visually, and fit with your visual identity through their use of colours, tone, props, sets and etc… These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

But, why are branding photos important?

It’s important to be strategic and intentional in how you showcase the visual aspects of your brand. Your branding photos show your businesses personality, and your team members. Branded images are so versatile because you can use them a variety of ways throughout your website, social media and marketing efforts.

Why should you use a professional photographer for your social media images?
* One less job for you & your staff to do
* Strengthens your brand & keeps consistency
* The best representation of your business
* Your images will be optimised for socials
* Your images will look much better than your competitors
* Strong first impression

Why are brand photos important?

It’s important to be strategic and intentional in how you showcase the visual aspects of your brand.

Your branding photos show your businesses personality, and your team members. Branded images are so versatile because you can use them a variety of ways throughout your website, social media and marketing efforts.

COVID-19 update for Photo Shoots June 2020

by Zelda de Hollander

COVID update from 1st June 2020

STUDIO PHOTO SHOOTS

Following the new government guidelines, allowing photography studios to open from June 15th, we are delighted to be able to offer these services from then.

However, these photo shoots will not be taking place in our home-based studio, but instead at a commercial photography studio based in central New Milton, BH25.

Throughout studio photo shoots, we are adhering to all social distancing rules to ensure the safety of all parties throughout the process.

All consultations and pre-planning of photo shoots will be done over the phone, over email or by zoom video chat.

All sales materials including invoices will be send digitally with no hard (printed) copies being exchanged in person. All images sent are digital, sent electronically.

Although face masks are not actually government advised for my line of work, I shall be carrying them with me and will be more than happy to use throughout our photo shoot if it would make you, or any member of your team, feel more comfortable. This can be discussed during our consultation. “When managing the risk of COVID-19, additional PPE beyond what you usually wear is not beneficial. This is because COVID-19 is a different type of risk to the risks you normally face in a workplace, and needs to be managed through social distancing, hygiene and fixed teams or partnering, not through the use of PPE”- Gov.uk

 

LOCATION PHOTO SHOOT

We are adhering to all social distancing rules throughout the photo shoot process. Location photo shoots are available now.

All consultations and pre-planning of photo shoots will be done over the phone, over email or by zoom video chat.

All sales materials including invoices will be send digitally with no hard (printed) copies being exchanged in person. All images sent are digital, sent electronically.

Although face masks are not actually government advised for my line of work, I shall be carrying them with me and will be more than happy to use throughout our photo shoot if it would make you, or any member of your team, feel more comfortable. This can be discussed during our consultation. “When managing the risk of COVID-19, additional PPE beyond what you usually wear is not beneficial. This is because COVID-19 is a different type of risk to the risks you normally face in a workplace, and needs to be managed through social distancing, hygiene and fixed teams or partnering, not through the use of PPE”- Gov.uk

 

ADDITIONAL NOTES

PROPERTY PHOTOGRAPHY

With the new government guidelines for the property market and allowing estate agents to do house viewings “Initial viewings should be done virtually wherever this is possible and property agents should help you to do this” we can provide interior photography to help aid with the virtual viewings and sales visuals, available now.

 

PRODUCT PHOTOGRAPHY

Studio Product Photography can still be undertaken at our home studio, for products that can be dropped off to our Christchurch studio location & be left within our porch, to ensure no contact. These can then be picked up at an agreed later date. Available now.

For products that require the client to be present during the photo shoot, we will have to use the commercial photography premises in New Milton, adhering to social distancing throughout, please see the full ‘studio’ section for guidance. Available from June 15th. 

 

Please get in touch to discuss your photo shoot.

info@studioshotz.co.uk

Why should you get a PNG file during your product photo shoot?

by Zelda de Hollander

Firstly, what is a PNG file?
A PNG file is an image file that has no background. So rather than seeing your product on a white background, it could be placed onto any colour background.

So, why is a .png file useful to my business?
You’re not limited to just a white background! Now, don’t get me wrong, having your image photographed professionally on a white background is invaluable for online shopping. But with a .png file you get the option of variety and diversity!

Why would I use a PNG instead of JPEG?
Let’s say for example you have a beautiful product shots on a single colour background, it fits perfectly on your website shop because it was shot to fit that. This image is so great, you also want it on your website homepage banner, your Facebook cover photo and to post it as an Instagram post. But it doesn’t fit or scale properly to all those sizes.

This is where a .png file is SO useful. You create the image size you’re after, whatever background colour you want, drop your PNG file in and scale it to fit whatever size you want! Let me show you…

You can use PNGs on any colour you like!

 

 

 

You’ll be able to scale the same product to fit to multiple sizes, such as website banners, squares for social posts and portraits for printed materials.

Is this limited to small products only?
Nope, check out these products including a caravan!

 

WE ARE OPEN! But, what are we doing to keep our customers safe for photo shoots?

by Zelda de Hollander

WE ARE OPEN
enquiries and consultations this week 18th – 24th May
Photo Shoot bookings from 25th May 2020

But, what are we doing to keep our customers (and us!) safe for photo shoots?

We are limiting the types of shoots we are undertaking to ensure that all parties are safe throughout the photo shoot process.

All consultations and pre-planning of photo shoots will be done over the phone or over email, all sales materials including invoices will be send digitally with no hard (printed) copies being exchanged in person. All images sent are digital, sent electronically.

We are currently only offering face to face photo shoots outdoors, and not in our home studio. Photo shoots such as head shots and portraits, so that we can adhere to social distancing rules easily.

Although face masks are not actually government advised for my line of work, I shall be carrying them with me and will be more than happy to use throughout our photo shoot if it would make you, or any member of your team, feel more comfortable. This can be discussed during our consultation. “When managing the risk of COVID-19, additional PPE beyond what you usually wear is not beneficial. This is because COVID-19 is a different type of risk to the risks you normally face in a workplace, and needs to be managed through social distancing, hygiene and fixed teams or partnering, not through the use of PPE”- Gov.uk

Studio Product Photography can still be undertaken, for products that can be dropped off to our Christchurch studio location & be left within our porch, to ensure no contact. These can then be picked up at an agreed later date.

We are also able to undertake all aspects of landscape photography; ideal for businesses to help showcase your local area, to provide updated website banners or to use as part of your social media campaigns.

Lastly, with the new government guidelines for the property market and allowing estate agents to do house viewings “Initial viewings should be done virtually wherever this is possible and property agents should help you to do this” we can provide interior photography to help aid with the virtual viewings.

So…..let’s chat!

01202 432234
info@studioshotz.co.uk

Calling all Brands that are selling online!

by Zelda de Hollander

My photography studio is based in my house! ???? Which means I can help in creating visual content for eCommerce platforms, which can help keep your brand pushing forward.

Selling on Amazon, eBay or your own website shop you’ll need high quality white background product shots to show your products quality, correct colourings, sizes and all uses within a single image. More than ever the images you see online will determine whether you make the sale or not.

If your products can be posted ???? to me then get in touch, lets chat and we can work through this together ????

✉️ info@studioshotz.co.uk

Neutral Backgrounds Still Rule Product Pages

by Zelda de Hollander

In the world of Amazon, product photography is king. You might have a great title or competitive price, but your Amazon product photography is the first thing everyone will see when they’re browsing items in your category.

Neutral Backgrounds Still Rule Product Pages ?
As you probably noticed, most of these approaches are for category pages and their equivalents. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds.
Removing the background makes your images more consistent, removes distractions, and minimizes file size.
Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels ?

eCommerce Photography: White backgrounds rule the roost when it comes to eCommerce product photography. But why? It promotes consistency. Contributing to a uniform look and feel throughout the site. Just as it is important to ensure the brand identity of a seller is consistent, the same goes for photography. Emphasising the product with no distractions, shows the quality of the products finish and detail is the point of focus.

The numbers don’t lie: 75% of online shoppers rely on product photos when deciding on a potential purchase, let’s face it, it’s hard to describe some things & just easier to show it. People remember 10% what they hear, 20% what they read and 80% WHAT THEY SEE & DO ??

We offer a drop off service for product photography ? ideal for busy business owners in Bournemouth, Christchurch, Poole & surrounding Dorset and Hampshire areas

? Drop your products off to us
? See & approve the images
? Come pick up your products