Brand Photography for your business or product

Brand photography means creating an image library of professional images that represent your business visually, and fit with your visual identity through their use of colours, tone, props, sets and etc… These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

But, why are branding photos important?

It’s important to be strategic and intentional in how you showcase the visual aspects of your brand. Your branding photos show your businesses personality, and your team members. Branded images are so versatile because you can use them a variety of ways throughout your website, social media and marketing efforts.

Why should you use a professional photographer for your social media images?
* One less job for you & your staff to do
* Strengthens your brand & keeps consistency
* The best representation of your business
* Your images will be optimised for socials
* Your images will look much better than your competitors
* Strong first impression

Why are brand photos important?

It’s important to be strategic and intentional in how you showcase the visual aspects of your brand.

Your branding photos show your businesses personality, and your team members. Branded images are so versatile because you can use them a variety of ways throughout your website, social media and marketing efforts.

Meet the Team Pictures are SO Important!

To a potential new client seeking any new service provider, can be a little overwhelming. It’s easy to wonder: Who are the people behind all the smoke and mirrors?

Adding a “Meet the Team” page or section to your website, or showcasing your actual team members on your social media is an easy, effective way to give your business an accessible face. It gives clients an idea of who exactly they’ll be working with, and shows potential employees that you’re proud of the people on your team.

Why should you get a PNG file during your product photo shoot?

Firstly, what is a PNG file?
A PNG file is an image file that has no background. So rather than seeing your product on a white background, it could be placed onto any colour background.

So, why is a .png file useful to my business?
You’re not limited to just a white background! Now, don’t get me wrong, having your image photographed professionally on a white background is invaluable for online shopping. But with a .png file you get the option of variety and diversity!

Why would I use a PNG instead of JPEG?
Let’s say for example you have a beautiful product shots on a single colour background, it fits perfectly on your website shop because it was shot to fit that. This image is so great, you also want it on your website homepage banner, your Facebook cover photo and to post it as an Instagram post. But it doesn’t fit or scale properly to all those sizes.

This is where a .png file is SO useful. You create the image size you’re after, whatever background colour you want, drop your PNG file in and scale it to fit whatever size you want! Let me show you…

You can use PNGs on any colour you like!

 

 

 

You’ll be able to scale the same product to fit to multiple sizes, such as website banners, squares for social posts and portraits for printed materials.

Is this limited to small products only?
Nope, check out these products including a caravan!